What is C2C commerce?
According to CodesGround -
C2C is consumer-to-consumer or customer-to-customer transactions. In a C2C model, buyers and sellers transact directly instead of through an intermediary. Online C2C firm sites include Quikr, OLX, and eBay, which sell products or services through a classified or auction system.
The purpose of a C2C is to enable these partnerships among customers, helping buyers and sellers locate each other. Customers can benefit from the rivalry for items and readily find products that may otherwise be difficult to identify. In contrast to B2C and B2B business models, C2C is business-to-consumer.
Today, the C2C business model is typically associated with e-commerce and online selling platforms like Craigslist or Etsy. Some C2C platforms, including OfferUp, prioritize mobile commerce via apps. However, C2C can refer to any business that creates a market between consumers. A newspaper’s classified ads section or an in-person auction house are also examples of C2C businesses.
C2C companies facilitate consumer relationships, helping buyers and sellers locate and engage with each other. They’re especially useful for niche markets. For example, if you’re selling a used car, you may not know anyone interested in its specific make and model. However, a C2C marketplace can help you connect with your target customer and make the sale.
Some examples of C2C companies-
Thanks to the internet, bigger and more powerful companies are fostering C2C interactions. Here are some examples:
- eBay. eBay is a prominent example of a C2C intermediary. It includes fixed-price and auction items and appeals to customers seeking good deals and hard-to-find products.
- Amazon. Amazon is both a B2C and C2C platform. Its Amazon Marketplace focuses on third-party sellers offering new and used items. Selling on Amazon requires creating a seller account, listing products, and shipping directly to the consumer or Amazon.
- Facebook Marketplace. Facebook Marketplace connects buyers and sellers in specific locations. All transactions are free, unlike eBay, which takes a transaction fee on sales.
- Airbnb. Airbnb allows users to post their residence for short-term lodging to other users for a nightly rate.
- Fiverr. Fiverr enables users to post a personal for-hire service for as low as $5. These services range from giving financial advice to graphic design.
- Upwork Upwork enables users to post a personal for-hire service for as low as $3. These services range from giving financial advice to graphic design.
Building Customer Relationships with C2C
Easy communication is vital to every business, and a C2C platform is no exception. Most C2C transactions take place without the buyer and the seller ever having to contact each other. They will also occur without any problems that would require you to step in and take action.