Proper gaming website design is a part of the marketing strategy that you can use for promoting your video game. Your potential users make their first impression about the game through your website and decide if they will give it a try. Your existing players have a chance to find out about some juicy features that may not be initially apparent in the game. This will keep them engaged longer.
If your game website design is spot-on, you will soon notice how your business KPIs improve, namely:
First of all, you need to identify your target audience. Blasting everyone everywhere with ads is not effective. It’s better to hit 10,000 people who are all excited by the video game, instead of 100,000 where only 2,000 will be interested.
After that, the goals and objectives should be determined. In short, the purpose of a website needs to be considered by all stakeholders. This might sound obvious, but it is so often neglected. After you have answered all these questions, you can easily choose the format of the website.
There are three types of video game websites: stand-alone game websites, landing pages, and game reviews/info portals.
Stand-alone game sites
Many video games have their own websites; each plays an individual role. Some of them can be just promo sites made before a video game is released. Sometimes game websites serve not only as content storage but also as a community platform. They can also be an e-commerce platform for selling gamer merch. All of these aspects depend on how popular a game is, as well as the audience size. We choose three examples in this category.
Landing pages or subsections on corporate sites or publisher sites
A video game studio or publisher’s website usually serves a more corporate function. You’ll find that the information concerns recruitment and investment-related content, key team members, studio legacies, game portfolios, and so on. However, not all corporate sites of game development companies are used strictly for corporate aims. There can also be a landing page or several pages dedicated to the company’s most popular games.
Here are some features that most of the online games have.
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4.0
$ 12.10
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3.8
$ 5.93
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4.0
$ 0.00
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4.2
$ 0.00
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4.0
$ 24.19
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4.0
$ 3.62
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4.0
$ 3.62
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4.0
$ 1.20
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4.0
$ 0.00
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4.0
$ 3.62
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4.6
$ 3.62