Website for professional Salon

Website functionality

Now that we have gone through its business model, market dynamics and main competitors in this sector, let us look at the critical website features that are necessary to build an online spa and salon-booking website. Most of the service based ecommerce websites follow a common website theme. When it comes to online salon booking website, the focus must be on the ease of search and making appointments.

Following are the crucial script features for entrepreneurs looking to start an online spa/salon aggregator:

Homepage

The most unavoidable consideration for every online salon booking marketplace is that its customers are particular about style and beauty. This is why the website must put a clear emphasis on UI and offer a more chic user experience. The following ingredients are of umpteen importance for the homepage of every online salon aggregator:

• A banner image and tagline should clearly state what the website is all about
• A custom search box along with location selector
• A “how it works” section, which states the overall functionality of the website for consumers as well as business owners
• Listing of all the categories right on the homepage for easier navigation

In addition to the above, the footer area needs to be minimal, with links to content pages, social media profiles, and other offered services.

Featured businesses

Studies show that putting forth the figures that portray your dominance in a given market certainly makes a difference, particularly in ecommerce zone. The same can be said for a spa and salon-booking marketplace as it should clearly state figures like number of businesses, users and bookings per minute. There can also be featured businesses displayed in this section, in order to increase their presence.

Login-Registration Process

For any ecommerce website, registration process holds the key to enabling the visitor to turn into a registered user. This is why the registration process must be thoroughly introspected to ensure ease of login/signup. Moreover, the platform must differentiate between the login process of business as well as the consumer. Do not create a clone of available forms but devise something that can grab attention and appears simple.

Rather than having a dedicated page for signup/login, you can use a popup approach, which is highly user-friendly. In addition to it, you can also incorporate social logins via Facebook, Twitter, Google, etc. Also, keep the registration form as minimal as possible. Certainly, you won’t like to see users switching to other sites due to long registration process that takes lot of user’s time. FATbit analysts emphasis on the value of this approach while looking for an online spa/salon booking website script.

Well-defined categories

As discussed earlier, the online spa and salon-booking website must have well-defined categories, making it easier for the consumer to find relevant services. For example, if a person is looking for hair cut service or body massage, they should be able to go into that particular category without browsing through the list of all service providers.

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Search listing

The salon search results ought to be displayed along with filtering options so that the consumer can phase out all the irrelevant results. This can be based on:

• Price
• Location
• Availability of online booking
• Gender preference
• Map view

Another nifty feature can be the dynamic map view in the side panel that is updated with the location markers of the businesses as the user selects or hovers over a listed result.

Profile page of salons/spas

The Spa/Salon page better known as the profile page of the business should be designed in such a way that it provides all the vital information without clogging the page. The profile page should be exquisitely designed with all the relevant information like photos & videos, location Information, services offered, availability schedule information, brief overview & list of reviews shared by previous consumers. Clone scripts have higher chances of missing one or the other feature, so make sure you get the following components added to your business page if you are about to buy a spa & salon portal script:

• Complete address & contact info
• Services offered
• Brief overview of the business
• Social media profiles
• Images and videos of their previous work as well as establishment
• Business hours
• Location in map-view
• Reviews/testimonials of previous clients
• Appointment booking tab

Reviews/testimonials

There is no denying the fact that most of the first time ecommerce users rely on user reviews and testimonials while making a decision. This is why an online spa and salon-booking marketplace must include this option to enable customers to rate and post reviews about businesses. FATbit analysts believe that this feature is a must have for an online salon aggregator.

Manage account/dashboard

The dashboard is generally considered the control hub of any platform. This is the section where users can get all the information related to their account. This information helps the users to manage the account more efficiently. FATbit analysts believe the dashboard design of a spa and salon-booking website must contain the following sections:

• Bookings
• Edit profile
• Recommendations
• Payment history